Thailand’s top coffee chain ; Café Amazon to expand in Vietnam

Thailand’s leading coffee chain Café Amazon plans to expand in Vietnam after five months of establishment in the country.


A spokesperson said recently the chain sees long-term potential in Vietnam and will expand in Ho Chi Minh City and neighboring provinces this year, but did not reveal specific figures.

The chain opened its first outlet in southern Ben Tre Province last October, and later two in Tien Giang Province and Tra Vinh Province in December, all in Go! Supermarkets operated by Thai giant Central Retail.

It also opened in December an outlet in HCMC.

Thailand’s top coffee chain to expand in Vietnam
Inside a Cafe Amazon outlet in Phu Nhuan District, Ho Chi Minh City. Photo courtesy of ORCG.

Thailand’s Central Group owns 40 percent of Café Amazon Vietnam, while the remainder belongs to another Thai fuel distributor PTT Oil and Retail Business.

Café Amazon has over 3,000 stores in 10 countries.

In Vietnam, it will have to compete with long-established domestic players like Highlands, Phuc Long, The Coffee House and Trung Nguyen.

The market in the past has seen the withdrawal of foreign brands like NYDC – New York Dessert Café and Gloria Jean’s Coffees.

Café Amazon is a chain of Thai coffeehouses owned by PTT Public Company Limited. The cafes are primarily found inside of malls, in city centres and petrol/gas stations. There are more than 3,200 Café Amazon stores located around the world, making it the sixth largest coffee chain by number of outlets worldwide.

Source: VNExpress International 


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